The AstraZeneca stand is born from the idea of a continuous path punctuated by experiences that first capture our attention and then guide us toward the most advanced research.
With transparencies and shifting forms, the outer shell anticipates and envelops the focal points of a fluid interior space, where different suggestions invite us to discover it in all its parts.
Large-scale video and virtual reality immersion; performances at the entrance and a more intimate space for symposia, form the setting for areas where visitors can pause, learn, and discover.