Optima Store is an urban place to share experiences from city life, alongside others that cannot be found anywhere else. Its open, fluid, immersive layout invites visitors to move freely, explore its meanings and enjoy impressions that change throughout the day and across the seasons. This active, interactive space makes it easy to discover a wide range of offers and services while watching a jam session, playing an online tournament or having a drink with friends. It is a place for sharing, where an individual experience once contained within a five-inch screen takes on a natural, human scale for oneself and the people nearby.

In collaboration with CMPS.